These social spaces run into the same content crunch that games do. And then worse, they run into the problem that a lot of people come in and say, “Well, what do I do? I understand that if you hand me a sword and there’s a spider over there, I can go and hack it. But I don’t understand what I’m supposed to do if I’m just here with other people.”
Changing Realities by Cory Ondrejka at the 22nd Chaos Communications Congress, Berlin, 2005